Just wanted to say this is a really great and interesting post! I've also seen the 'humanising' phenomenon the other way - NGOs tapping into meme / Gen Z culture to engage younger people, with quite a lot of success (Greenpeace does it well). I like it when it's done for a good cause - obviously - but both corporations and NGOs sacrifice a lot of nuance & context for short-form content that is more likely to get engagement.
Hi Cass, this is a really interesting point and I think it's telling of the sort of consumer culture brands operate in. It's peak capitalism but ultimately brands have to act human or they lose relevance, so it is nice to hear of more responsible examples!
Just wanted to say this is a really great and interesting post! I've also seen the 'humanising' phenomenon the other way - NGOs tapping into meme / Gen Z culture to engage younger people, with quite a lot of success (Greenpeace does it well). I like it when it's done for a good cause - obviously - but both corporations and NGOs sacrifice a lot of nuance & context for short-form content that is more likely to get engagement.
Hi Cass, this is a really interesting point and I think it's telling of the sort of consumer culture brands operate in. It's peak capitalism but ultimately brands have to act human or they lose relevance, so it is nice to hear of more responsible examples!